Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Material type: TextPublication details: Homewood, Ill. : Irwin, c1990.Edition: 2nd edDescription: xxiv, 853p. : ill. ; 23 cmISBN:- 0256079773
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HF5415.2 | Available | mma | 8890 |
Glossary : p. 820 - 837. Includes bibliographies.