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Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

By: Contributor(s): Material type: TextTextPublication details: Homewood, Ill. : Irwin, c1990.Edition: 2nd edDescription: xxiv, 853p. : ill. ; 23 cmISBN:
  • 0256079773
Subject(s):
List(s) this item appears in: Research References
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 19940302 HF5415.2 Available mma 8890

Glossary : p. 820 - 837. Includes bibliographies.

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