Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.

By: Dillon, William RContributor(s): Madden, Thomas J | Firtle, Neil HMaterial type: TextTextPublication details: Homewood, Ill. : Irwin, c1990Edition: 2nd edDescription: xxiv, 853p. : ill. ; 23 cmISBN: 0256079773Subject(s): Marketing research
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
19940302 HF5415.2 Available mma 8890

Glossary : p. 820 - 837. Includes bibliographies.

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