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Marketing research / A. Parasuraman.

By: Parasuraman, AMaterial type: TextTextPublication details: Reading, Mass. : Addison-Wesley, c1991. Edition: 2nd edDescription: xiv, 898p. : ill. ; 23 cmISBN: 0201502828Subject(s): Marketing research
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
19950919 HF5415.2 Available apd 24769

Glossary : p. 872 - 886. Includes index.

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