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Business marketing : a managerial approach / Robert W. Haas.
Material type:
TextPublication details: [Cincinnati, Ohio] : South-Western College, c1995.Edition: 6th edDescription: xiii, 859p. : ill., maps ; 24 cmISBN: - 0538847522
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Ladislao N. Diwa Memorial Library Room Use Section | 19981019 | HF5415.13 | Available | apd | 24813 |
Rev. ed. of: Business marketing management. c1992. Includes bibliographical references and index.