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Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: St. Paul, Minn. : West Pub., c1996.Edition: 3rd edDescription: xxxii, 783p. : col. ill. ; 26 cmISBN:
  • 0314061223
Subject(s):
List(s) this item appears in: Research References
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20071123 HF5415.2 Available mma 39224

Glossary : p. G1 - G10. Bibliography : p. E1 - E13. Includes index.

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