Contemporary marketing research / Carl McDaniel, Jr., Roger Gates.

By: McDaniel, CarlContributor(s): Gates, Roger H., 1942 -Material type: Text

TextPublication details: St. Paul, Minn. : West Pub., c1996. Edition: 3rd edDescription: xxxii, 783p. : col. ill. ; 26 cmISBN: 0314061223Subject(s): Marketing research

List(s) this item appears in: Research References

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HF5415.2	Available	mma		39224

Glossary : p. G1 - G10. Bibliography : p. E1 - E13. Includes index.