Contemporary marketing /
Material type:
TextPublication details: Hinsdale, Ill. : Dryden Press, 2001Description: v, : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- HF5410 C66 2001
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5410 C66 2001 (Browse shelf(Opens below)) | Room use only | 28253 | 00019391 |
Published: Fort Worth, Tex. : Harcourth College Publishers, 2001- ; Mason, Ohio : South-Western. Latest issue consulted : 2009 ed. Vols. for 1974-<1977> have companion publication : Study guide to Boone/Kurtz Contemporary marketing. Vol. for 1977 issued is also in expanded form as: Foundations of marketing, [1st ed.]. Vols for 1977-<1983> have companion publication : Cases for analysis in marketing. Vols. for <11th ed.> have CD-ROM.
28253