Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1991.Edition: 4th edDescription: xvii, 449 p. : ill. ; 24 cmISBN:- 0070489424
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 19940302 | HF5415.13 | Available | mma | 8882 |
Includes bibliographical references.