Contemporary advertising / Courtland L. Bovee, William F. Arens.

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TextPublication details: Homewood, Ill : Richard D. Irwin, c1992.Edition: 4th edDescription: xxxi, 718p. : col. ill. ; 28 cmContent type:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5821 B66 1992 (Browse shelf(Opens below))		Room use only	44854		00019763

Glossary : p. G1 - G22.

Includes index.

Donated by Ohio State University 44854