Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type:
TextPublication details: Homewood, IL : Irwin, c1993.Edition: 2nd edDescription: xxxii, 836 p. : ill. ; 28 cmISBN: - 0256105162 0256108250 (International ed.)
- HF5823 B41 1993
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5823 B41 1993 (Browse shelf(Opens below)) | Available | 8891 | 00019862 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5823 B41 1993 (Browse shelf(Opens below)) | c2 | Available | 22202 | 00019863 |
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| HF5821 Og9 2000 Advertising / | HF5821 Og9 2000 Advertising / | HF5821 Og9 2019 Advertising and integrated brand promotion / | HF5823 B41 1993 Introduction to advertising and promotion : an integrated marketing communications perspective / | HG173 C81 2015 Finance : applications and theory / | HG173 C81 2015 Finance : applications and theory / | HG173 F49 2014 Finance 1 / |
Glossary : p. G1 - G15.
Includes bibliographies.
Donated by Ohio State University 01/20/2006 22202 copy 2