Marketing research : an applied orientation / Naresh K. Malhatra.

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Material type: Text

TextPublication details: Englewood Cliffs, N. J. : Prentice Hall, c1993.Description: xxxv, 857 p. : ill. ; 25 cmISBN:

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List(s) this item appears in: Research References

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20100316			HF5415.2	Available	mma		71836

Includes references and index.