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Marketing research : an applied orientation / Naresh K. Malhatra.

By: Malhatra, Naresh KMaterial type: TextTextPublication details: Englewood Cliffs, N. J. : Prentice Hall, c1993. Description: xxxv, 857 p. : ill. ; 25 cmISBN: 0130099864Subject(s): Marketing research | Marketing research -- Methodology
List(s) this item appears in: Research References
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library
Room Use Section
20100316 HF5415.2 Available mma 71836

Includes references and index.

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