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Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 5th edDescription: xvi, 480 p. : ill. ; 23 cmISBN:
  • 0070489718
Subject(s):
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Holdings
Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20060120 HF5415.13 Available apd 25641

Includes bibliographical references.

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