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Advertising excellence / Courtland L. Bovee ... [et al.].

Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1995.Description: xxxvi, 561 p. : col. ill. ; 22 cmISBN:
  • 007006847X
Subject(s): LOC classification:
  • HF5804  Ad9 1995
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section Non-fiction RUS HF5804 Ad9 1995 (Browse shelf(Opens below)) Room use only 24891 00020077
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5804 Ad9 1995 (Browse shelf(Opens below)) c2 Available 42399 00020078

Glossary : p. G1 - G13.

Includes bibliographical references and index.

Donated by Ohio State University 11/23/2007 42399 copy 2

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