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Advertising excellence / Courtland L. Bovee ... [et al.].
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1995. Description: xxxvi, 561 p. : col. ill. ; 22 cmISBN: 007006847XSubject(s): AdvertisingLOC classification: HF5804 | Ad9 1995
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5804 Ad9 1995 (Browse shelf(Opens below)) | Room use only | 24891 | 00020077 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5804 Ad9 1995 (Browse shelf(Opens below)) | c2 | Available | 42399 | 00020078 |
Glossary : p. G1 - G13.
Includes bibliographical references and index.
Donated by Ohio State University 11/23/2007 42399 copy 2