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Strategic advertising campaigns / Don E. Schultz, Beth Barnes.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1995.Edition: 4th edDescription: xxvi, 370p. : ill. ; 24 cmContent type: - text
- unmediated
- volume
- 0844230154
- HF5823 Sch8 1995
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 Sch8 1995 (Browse shelf(Opens below)) | Room use only | 45752 | 00020081 |
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| RUS HF5821 B66 1992 Contemporary advertising / | RUS HF5821 R74 1996 Advertising in contemporary society : perspectives toward understand / | RUS HF5823 D78Ad9 1990 Advertising : its role in modern marketing / | RUS HF5823 Sch8 1995 Strategic advertising campaigns / | RUS HF5823 Sh3 2014 Controversies in contemporary advertising / | RUS HF5823 St8 2004 Strategic communication principles / | RUS HF5823 B32 1996 Advertising management / |
Includes bibliographical references and index.
Donated by Ohio State University 45752