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Contemporary advertising / William F. Arens with editorial collaboration of Jack J. Whidden.

By: Material type: TextTextPublication details: Boston : Irwin McGrawHill, c1996.Edition: 6th edDescription: xxxi, 501p. : col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256182574
Subject(s): LOC classification:
  • HF5821  Ar3 1996
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5821 Ar3 1996 (Browse shelf(Opens below)) c2 Available 44222 00020214

Glossary : p. G1 - G18.

Bibliography : p. N1 - N15. Includes index.

Donated by Ohio State University 44222 copy 2

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