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Contemporary advertising / William F. Arens with editorial collaboration of Jack J. Whidden.

By: Material type: TextTextPublication details: Boston : Irwin McGrawHill, c1996.Edition: 6th edDescription: xxxi, 501p. : col. ill. ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0256182574
Subject(s): LOC classification:
  • HF5821  Ar3 1996
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction HF5821 Ar3 1996 (Browse shelf(Opens below)) c2 Available 44222 00020214
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Circulation Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5726 El5 2003 Business English for the 21st century / HF5726 V31 1998 Basic letter : memowriting / HF5804 Ad9 1995 Advertising excellence / HF5821 Ar3 1996 Contemporary advertising / HF5821 Og9 2000 Advertising / HF5821 Og9 2000 Advertising / HF5821 Og9 2019 Advertising and integrated brand promotion /

Glossary : p. G1 - G18.

Bibliography : p. N1 - N15. Includes index.

Donated by Ohio State University 44222 copy 2

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