Contemporary advertising / William F. Arens with editorial collaboration of Jack J. Whidden.
Material type: TextPublication details: Boston : Irwin McGrawHill, c1996.Edition: 6th edDescription: xxxi, 501p. : col. ill. ; 28 cmContent type:- text
- unmediated
- volume
- 0256182574
- HF5821 Ar3 1996
Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5821 Ar3 1996 (Browse shelf(Opens below)) | c2 | Available | 44222 | 00020214 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Circulation Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5726 El5 2003 Business English for the 21st century / | HF5726 V31 1998 Basic letter : memowriting / | HF5804 Ad9 1995 Advertising excellence / | HF5821 Ar3 1996 Contemporary advertising / | HF5821 Og9 2000 Advertising / | HF5821 Og9 2000 Advertising / | HF5821 Og9 2019 Advertising and integrated brand promotion / |
Glossary : p. G1 - G18.
Bibliography : p. N1 - N15. Includes index.
Donated by Ohio State University 44222 copy 2