Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type: TextPublication details: Upper Saddle River, N. J. : Prentice Hall, c1996.Edition: 5th edDescription: xiii, 754 p. : ill. ; 23 cmContent type:- text
- unmediated
- volume
- 013520917X
- HF5823 B32 1996
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 B32 1996 (Browse shelf(Opens below)) | Room use only | 55513 | 00020216 |
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RUS HF5823 Sch8 1995 Strategic advertising campaigns / | RUS HF5823 Sh3 2014 Controversies in contemporary advertising / | RUS HF5823 St8 2004 Strategic communication principles / | RUS HF5823 B32 1996 Advertising management / | RUS HF5823 B41 1990 Introduction to advertising and promotion management / | RUS HF5823 H11 2010 Advertising and promotion : an integrated marketing communications approach / | RUS HF5823 H19 1993 Do-it yourself advertising : how to produce great ads, brochures, catalogs, direct mail and much more / |
Includes bibliographical references and index.
Donated by Ohio State University 55513