Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 6th edDescription: xvi, 463 p. : ill. ; 23 cmISBN: - 007114255X paper bound 007049097X hard bound
- HF5415.13 G94 1997
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Ladislao N. Diwa Memorial Library Room Use Section | Non-fiction | RUS HF5415.13 G94 1997 (Browse shelf(Opens below)) | Room use only | 24620 | 00018303 | |||
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 G94 1997 (Browse shelf(Opens below)) | c2 | Available | 26292 | 00020365 |
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| RUS HF5415.12 Ad1 1998 Electronic marketing @internet : marketing on the internet / | RUS HF5415.13 B69 1995 Marketing management : a strategic approach with a global orientation / | RUS HF5415.13 C85 1997 v.4 Marketing research and information systems / | RUS HF5415.13 G94 1997 Marketing management : strategies and programs / | RUS HF5415.13 K84 1991 Marketing management : analysis, planning, implementation and control / | RUS HF5415.13 K84 1991 Marketing management : analysis, planning, implementation, and control / | RUS HF5415.13 K84 1997 Marketing management : analysis, planning, implementation and control / |
Includes bibliographical references and index.
Donated by Ohio State University 01/20/2006 26292 copy 2