Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago, Ill. : Irwin, c1997.Edition: 7th edDescription: xiv, 665 p. : ill. ; 24 cmISBN:- 0256204640
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 19990811 | HF5415.13 | Available | apd | 24895 |