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Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.

By: Contributor(s): Material type: TextTextPublication details: London : Prentice Hall, c1998.Description: xxxv, 659p. : col. ill. ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0132690853
Subject(s): LOC classification:
  • HF5415.123  B93 1998
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5415.123 B93 1998 (Browse shelf(Opens below)) Room use only 19332 00020485

Glossary : p. G1 - G18.

Includes bibliographical references.

Donated by Ohio State University 19332

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