Introduction to marketing communication : an integrated approach / John Burnett, Sandra Moriarty.
Material type: TextPublication details: London : Prentice Hall, c1998.Description: xxxv, 659p. : col. ill. ; 21 cmContent type:- text
- unmediated
- volume
- 0132690853
- HF5415.123 B93 1998
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.123 B93 1998 (Browse shelf(Opens below)) | Room use only | 19332 | 00020485 |
Glossary : p. G1 - G18.
Includes bibliographical references.
Donated by Ohio State University 19332