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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

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Material type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791p. : col. ill. ; 29 cmSubject(s):

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Vol info	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Room Use Section	20071123			HF5415.13	Available	mma		50896

Glossary : p. G1 - G12. Includes index.