Strategic communication principles / materials compiled by Samuel D. Bradley.
Material type: TextPublication details: Boston : McGraw-Hill, c2004.Description: xiii, 779 p. : col. ill. ; 27 cmContent type:- text
- unmediated
- volume
- 0073262315
- HF5823 St8 2004
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5823 St8 2004 (Browse shelf(Opens below)) | Room use only | 72281 | 00021193 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
RUS HF5823 D78Ad9 1990 Advertising : its role in modern marketing / | RUS HF5823 Sch8 1995 Strategic advertising campaigns / | RUS HF5823 Sh3 2014 Controversies in contemporary advertising / | RUS HF5823 St8 2004 Strategic communication principles / | RUS HF5823 B32 1996 Advertising management / | RUS HF5823 B41 1990 Introduction to advertising and promotion management / | RUS HF5823 H11 2010 Advertising and promotion : an integrated marketing communications approach / |
Glossary : p. GL1 - GL14.
Includes references and index.
Donated by Ohio State University 72281