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Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c2005.Edition: 15th edDescription: xLi, 793p. : col. ill. ; 23 cmISBN:
  • 0072525231
Subject(s):
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Item type Current library Collection Call number Materials specified Vol info Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Room Use Section 20070227 HF5415.13 Available ecr 38261

Glossary : p. G1 - G2. Includes bibliographical references and index.

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