Basic marketing : a global managerial approach / William D. Perreault and E. Jerome McCarthy.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: Boston : McGraw-Hill, c2005.Edition: 15th edDescription: xLi, 793p. : col. ill. ; 23 cmISBN:- 0072525231
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
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Books | Ladislao N. Diwa Memorial Library Room Use Section | 20070227 | HF5415.13 | Available | ecr | 38261 |
Glossary : p. G1 - G2. Includes bibliographical references and index.