Service management and marketing : customer management in service competition / Christian Gronroos.
Material type: TextPublication details: England : John Wiley & Sons, c2007.Edition: 3rd edDescription: x, 483 p. : ill. ; 24 cmISBN:- 9780470028629
Item type | Current library | Collection | Call number | Materials specified | Vol info | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Room Use Section | 20081209 | HD9980.5 | Available | mma | 68418 |
Includes bibliographical references and index.