Introduction to mass communication : media literacy and culture / Stanley J. Baran.
Material type:
TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, c2017.Edition: Ninth editionDescription: xxiv, 389 pages : color illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9781259921490 (alk. paper)
- 1259921492
- P90 B23 2017
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS P90 B23 2017 (Browse shelf(Opens below)) | Room use only | 76886 | 00076871 |
Updated revision of the Eighth edition published in 2014.
Includes bibliographical references and index.
Part 1: Laying the groundwork -- Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Part 2: Media, media industries, and media audiences -- Books, Newspapers, Magazines, Film, Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The Internet and social media -- Part 3: Strategic communication industries -- Public relations -- Advertising -- Mass-mediated culture in the information age -- Theories and effects of mass communication -- Media freedom, regulation, and ethics -- Global media -- Glossary -- Index.
Fund 164 Belview Co., Inc. Purchased 04/25/2019 76886 NEJ PHP 3,140.00 2019-84-299 2019-1-0256