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Research and innovation in tourism industry / Jennifer Raga.

By: Material type: TextTextLanguage: English Publication details: Oakville, ON Canada : Society Publishing, c2018.Description: xvi, 217 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781773610085 (Hardcover)
Subject(s): LOC classification:
  • G155 A1R12 2018
Contents:
Introduction -- Increasing opportunities in tourism industry -- Branding and reputation building -- Marketing and development of tourism -- Innovation and importance of social media in tourism industry -- Challenges faced by the tourism industry -- Countries leading in travel & tourism industry -- Tourism as an entertainment industry -- Role of tourism in building economy -- References -- Index.
Summary: "This book will help in understanding more about the tourism industry and the various benefits it provides to the developed and developing countries. The book also talks about the various types of tourism and how marketing and branding techniques are applied to develop the tourism sector. The book will take you on a short tour to various tourist destinations and will teach the importance of preserving the tourist spots."--Back cover.
List(s) this item appears in: Print Books 2021
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS G155 A1R12 2018 (Browse shelf(Opens below)) Room use only 76923 00078008

Includes bibliographical references and index.

Introduction -- Increasing opportunities in tourism industry -- Branding and reputation building -- Marketing and development of tourism -- Innovation and importance of social media in tourism industry -- Challenges faced by the tourism industry -- Countries leading in travel & tourism industry -- Tourism as an entertainment industry -- Role of tourism in building economy -- References -- Index.

"This book will help in understanding more about the tourism industry and the various benefits it provides to the developed and developing countries. The book also talks about the various types of tourism and how marketing and branding techniques are applied to develop the tourism sector. The book will take you on a short tour to various tourist destinations and will teach the importance of preserving the tourist spots."--Back cover.

Fund 164 Belview Co., Inc. Purchased 04/25/2019 76923 NEJ PHP 4,680.00 2019-84-299 2019-1-0256

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