Destination marketing and management / authored and edited by 3G E-learning LLC, USA.
Material type:
TextLanguage: English Publication details: New York, NY : 3G E-Learning LLC, c2018.Edition: 2nd editionDescription: xv, 391 pages : chiefly color illustrations ; 24 cm. + 1 videodisc of (DVD) : sound, color (4 3/4 in.)Content type: - text
- unmediated
- volume
- 9781680948776
- G155 A1D47 2018
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS G155 A1D47 2018 (Browse shelf(Opens below)) | Room use only | 76927 | 00078012 |
Includes index.
"With DVD. Features: Full color book plus DVD; Downloadable workbook included in the DVD; Over 100 hours interactive e-lectures, quiz and videos in DVD; DVD has many useful features for teachers to teach with digital resources in classroom.
Introduction of destination management -- Strategic marketing framework and tourist markets -- Positioning and branding the destination -- Marketing the destination -- Developing destination products -- Customer relationship management -- Destination e-business and information management -- Organizing for destination management -- Index.
"This Second Edition is a comprehensive and integrated textbook, uniquely considers both destination marketing and management in one volume. This Handy Edition will focus to understand that the tourism destination marketing and management is a mandatory course for the students of tourism."--Back cover.
Fund 164 Belview Co., Inc. Purchased 04/25/2019 76927 NEj PHP 3,340.00 2019-84-299 2019-1-0256
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