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Communication research : asking questions, finding answers / Joann Keyton, North Carolina State University.

By: Material type: TextTextLanguage: English Publication details: New York, NY : McGraw-Hill Education, 2019.Edition: Fifth editionDescription: xxv, 331, G-12, R-23, I-17 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781260085044
Subject(s): LOC classification:
  • P91.3 K52 2019
Online resources:
Contents:
Section 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report.
Summary: "Explores the issues and processes related to both quantitative and qualitative research methods by emphasizing three important points: the initial research question or problem that starts all research, the process of determining what types of research to use and how to execute them, and the importance of both quantitative and qualitative methodologies in answering questions. Demonstrating the most effective methods for analyzing and applying communication research with relevant examples, Keyton provides an approachable guide that not only helps students to design and conduct their own research projects but also helps them to become better consumers of research literature."--Back cover.
List(s) this item appears in: Print Books 2021 | Research References
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Item type Current library Collection Call number Materials specified URL Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS P91.3 K52 2019 (Browse shelf(Opens below)) Link to resource Room use only 76961 00078046
Books Books Ladislao N. Diwa Memorial Library Circulation Section Non-fiction P91.3 K52 2019 (Browse shelf(Opens below)) Link to resource c2 Available 79497 00082709

"This International student edition is for use outside of the U.S."--Front cover.

Includes bibliographical references (pages R-1-R-23) and indexes.

Section 1: Research basics. Introduction to communication research -- The research process: getting started -- Research ethics -- Section 2: Quantitative communication research. Introduction to quantitative research -- Measurement -- Populations, samples, and sample size -- Quantitative research designs -- Surveys and questionnaires -- Descriptive statistics, significance levels, and hypothesis testing -- Testing for differences -- Testing for relationships -- Quantitative analysis of text -- Reading and writing the quantitative research report -- Section 3: Qualitative communication research. Introduction to qualitative research -- Designing qualitative research -- Qualitative methods of data collection -- Analyzing qualitative data -- Reading and writing the qualitative research report.

"Explores the issues and processes related to both quantitative and qualitative research methods by emphasizing three important points: the initial research question or problem that starts all research, the process of determining what types of research to use and how to execute them, and the importance of both quantitative and qualitative methodologies in answering questions. Demonstrating the most effective methods for analyzing and applying communication research with relevant examples, Keyton provides an approachable guide that not only helps students to design and conduct their own research projects but also helps them to become better consumers of research literature."--Back cover.

Fund 164 Forefront Book Co., Inc. Purchased 04/25/2019 76961 NEJ PHP 2,277.60 2019-04-298 2019-1-0251

Fund164 Linar Educational Materials, Inc. Purchased 02/11/2021 79497 pnr PHP 2,424.00 2021-01-047C 2021-1-0071 copy 2

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