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Dynamics of media writing : adapt and connect / Vincent F. Filak.

By: Material type: TextTextLanguage: English Publication details: Thousand Oaks, California : CQ Press, an imprint of SAGE Publications, c2019.Edition: Second editionDescription: xxiii, 268 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781506381466 (softcover : acid-free paper)
Subject(s): LOC classification:
  • P96 A86F47 2019
Contents:
Part 1: The Basics you need, regardless of field -- Chapter 1 Know you audience -- Chapter 2 Being accurate, relying on the facts -- Chapter 3 Grammar, style and language basics -- Chapter 4 Basic media writing -- Chapter 5 Interviewing -- Chapter 6 Writing on the web -- Chapter 7 Social media -- Chapter 8 Law and ethics in media writing -- Part II Focus on news media -- Chapter 9 Reporting: the basics and beyond -- Chapter 10 Writing for traditional print news products -- Chapter 11 Writing for broadcast -- Part III Focus on marketing media -- Chapter 12 Public relations -- Chapter 13 Advertising -- Chapter 14 Marketing -- Glossary -- Index.
Summary: "This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. "--Back cover,
List(s) this item appears in: Print Books 2021
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS P96 A86F47 2019 (Browse shelf(Opens below)) Room use only 76963 00078048

Includes bibliographical references and index.

Part 1: The Basics you need, regardless of field -- Chapter 1 Know you audience -- Chapter 2 Being accurate, relying on the facts -- Chapter 3 Grammar, style and language basics -- Chapter 4 Basic media writing -- Chapter 5 Interviewing -- Chapter 6 Writing on the web -- Chapter 7 Social media -- Chapter 8 Law and ethics in media writing -- Part II Focus on news media -- Chapter 9 Reporting: the basics and beyond -- Chapter 10 Writing for traditional print news products -- Chapter 11 Writing for broadcast -- Part III Focus on marketing media -- Chapter 12 Public relations -- Chapter 13 Advertising -- Chapter 14 Marketing -- Glossary -- Index.

"This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. "--Back cover,

Fund 164 Forefront Book Co., Inc. Purchased 04/25/2019 76963 NEJ PHP 5,322.40 2019-04-298 2019-1-0251

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