Dynamics of media writing : adapt and connect / Vincent F. Filak.
Material type: TextLanguage: English Publication details: Thousand Oaks, California : CQ Press, an imprint of SAGE Publications, c2019.Edition: Second editionDescription: xxiii, 268 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781506381466 (softcover : acid-free paper)
- P96 A86F47 2019
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS P96 A86F47 2019 (Browse shelf(Opens below)) | Room use only | 76963 | 00078048 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
RUS P95 V58 1992 Inter-act : using interpersonal communication skills / | RUS P96 A86St7 1998 Writing for the mass media / | RUS P96 T42Ad9 2022 Data communication and computer networks / | RUS P96 A86F47 2019 Dynamics of media writing : adapt and connect / | RUS P96 B51 2010 Race, crime and the media / | RUS P96 H29 1993 The Practical speech handbook / | RUS P96 I5M24 2020 Global communication : theories, stakeholders and trends / |
Includes bibliographical references and index.
Part 1: The Basics you need, regardless of field -- Chapter 1 Know you audience -- Chapter 2 Being accurate, relying on the facts -- Chapter 3 Grammar, style and language basics -- Chapter 4 Basic media writing -- Chapter 5 Interviewing -- Chapter 6 Writing on the web -- Chapter 7 Social media -- Chapter 8 Law and ethics in media writing -- Part II Focus on news media -- Chapter 9 Reporting: the basics and beyond -- Chapter 10 Writing for traditional print news products -- Chapter 11 Writing for broadcast -- Part III Focus on marketing media -- Chapter 12 Public relations -- Chapter 13 Advertising -- Chapter 14 Marketing -- Glossary -- Index.
"This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. "--Back cover,
Fund 164 Forefront Book Co., Inc. Purchased 04/25/2019 76963 NEJ PHP 5,322.40 2019-04-298 2019-1-0251