Applying communication theory for professional life : a practical introduction / Marianne Dainton, La Salle University ; Elaine D. Zelley, La Salle University.
Material type: TextLanguage: English Publication details: Thousand Oaks, California : SAGE Publications, c2019.Edition: Fourth editionDescription: xv, 272 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 9781506315478 (pbk. : alk paper)
- P90 D14 2019
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS P90 D14 2019 (Browse shelf(Opens below)) | Room use only | 76966 | 00078051 |
Includes bibliographical references (pages 249-267) and index.
Introduction to communication theory -- Theory development -- Cognition and intrapersonal communication -- Individual and social approaches to communication -- Interpersonal communication -- Culture -- Persuasion -- Group communication -- Organizational communication -- Mediated communication -- Mass communication -- What should a communicator do?.
"Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings."--Back cover.
Fund 164 Forefront Book Co., Inc. Purchased 04/25/2019 76966 NEJ PHP 5,572.00 2019-04-298 2019-1-0251