Controversies in contemporary advertising / Kim Bartel Sheehan.

By:

Sheehan, Kim [author]

Material type: Text

TextLanguage: English Publication details: Los Angeles : SAGE, c2014.Edition: Second editionDescription: xvii, 311 pages ; 24 cm illustrationsContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781452261072 (pbk. : alk. paper)
1452261075 (pbk. : alk. paper)

Subject(s):

Advertising

LOC classification:

HF5823 Sh3 2014

Online resources:

Click here to access online

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF5823 Sh3 2014 (Browse shelf(Opens below))		Available	77432		00077632

Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	RUS HF5821 R74 1996 Advertising in contemporary society : perspectives toward understand /	RUS HF5823 D78Ad9 1990 Advertising : its role in modern marketing /	RUS HF5823 Sch8 1995 Strategic advertising campaigns /	RUS HF5823 Sh3 2014 Controversies in contemporary advertising /	RUS HF5823 St8 2004 Strategic communication principles /	RUS HF5823 B32 1996 Advertising management /	RUS HF5823 B41 1990 Introduction to advertising and promotion management /	Next

Includes bibliographical references (pages 279-302) and index.

Fund 164 BELVIEW Co., Inc. Purchased November 07, 2017
: 77432 nej PHP 5355.00 2017-10-1153 2017-1-0821