R and M gift shop / by Melinda D. Amparo and Rosielle C. Federico

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 1999.Description: xiii, 39 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658 Am1 1999
Online resources: Production credits:
  • College of Economics, Management and Developmental Studies (CEMDS)
Abstract: AMPARO, MELINDA D. AND FEDERICO, ROSIELLE C. “R & M Gift Shop” : An Enterprise Development Project, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, April 1999. Adviser, Mrs. Nelia E. Feranil . A four-month operation of a gift shop located at Pangil, Amadeo, Cavite was conducted from November 1998 to February 1999. The project aimed to : enable the students to apply their knowledge in business management; develop their business handling capabilities and develop different marketing strategies. . The project involved retail selling of gift items through in-store retailing and personal selling. The price of merchandise was based on the two methods of pricing; cost-oriented method and the demand oriented method. The project employed different promotional strategies such as giving discounts or price reduction and raffle promo. The target market was the residents of Pangil, Amadeo, Cavite and other neighboring communities. The enterprise was considered profitable which obtained a 65 percent return on investment and a profit margin of 35 percent. The occasional buying of customers was one of the problems encountered during the conduct of the study. To solve the problem, personal selling was practiced by the enterprise. Another problem met was the sudden increase in the merchandise prices. This was considered a problem because the products’ market was price sensitive. The partners planned to continue the project which will serve as an additional source of income in the future In the continuation of the project, the partners were planning to add other product lines like fast moving grocery items to expand their market. )
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Item type Current library Collection Call number Materials specified URL Copy number Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658 Am1 1999 (Browse shelf(Opens below)) Link to resource c1 Room use only EDP-342 00000028
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658 Am1 1999 (Browse shelf(Opens below)) c2 Room use only EDP-343 00000029
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658 Am1 1999 (Browse shelf(Opens below)) c3 Room use only EDP-83 00006010

Enterprise Development Project (BS Business Management--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management and Developmental Studies (CEMDS)

AMPARO, MELINDA D. AND FEDERICO, ROSIELLE C. “R & M Gift Shop” : An Enterprise Development Project, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, April 1999. Adviser, Mrs. Nelia E. Feranil .

A four-month operation of a gift shop located at Pangil, Amadeo, Cavite was conducted from November 1998 to February 1999. The project aimed to : enable the students to apply their knowledge in business management; develop their business handling capabilities and develop different marketing strategies. .

The project involved retail selling of gift items through in-store retailing and personal selling. The price of merchandise was based on the two methods of pricing; cost-oriented method and the demand oriented method. The project employed different promotional strategies such as giving discounts or price reduction and raffle promo. The target market was the residents of Pangil, Amadeo, Cavite and other neighboring communities.

The enterprise was considered profitable which obtained a 65 percent return on investment and a profit margin of 35 percent.

The occasional buying of customers was one of the problems encountered during the conduct of the study. To solve the problem, personal selling was practiced by the enterprise. Another problem met was the sudden increase in the merchandise prices.

This was considered a problem because the products’ market was price sensitive. The partners planned to continue the project which will serve as an additional source of income in the future In the continuation of the project, the partners were planning to add other product lines like fast moving grocery items to expand their market. )

Submitted to the University Library 8-4-2020 EDP-342 copy 1

Submitted to the University Library 8-4-2020 EDP-343 copy 2

Submitted to the University Library 8-4-2020 EDP-83 copy 3

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