Retailing management / Michael Levy, Barton A. Weitz, Dhruv Grewal.
Material type:
TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, c2014.Edition: Ninth editionDescription: xxxiii, 670 pages : color illustrations, color maps ; 29 cmContent type: - text
- unmediated
- volume
- 9781259060663
- 1259060667
- HF5429 L57 2014
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5429 L57 2014 (Browse shelf(Opens below)) | Room use only | 77452 | 00077652 |
Includes bibliographical references (pages 622-644) and indexes
Part 1. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Part 2. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Part 3. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Part 4. Store management -- Managing the store -- Store layout, design and visual merchandising -- Customer service -- Appendix. Starting your own retail business -- Part 5. Cases.
Fund 164 BELVIEW Co., Inc. Purchased November 07, 2017 77452 nej PHP 2835.00 2017-10-1153
2017-1-0821