International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

By:

Cateora, Philip R [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York : McGraw-Hill Education, 2015, c2013.Edition: Sixteenth edition; International editionDescription: xxxiii, 637 pages : illustrations ; 26 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9789814646086
9814646083

Subject(s):

LOC classification:

HF1009.5 C28 2015

Contents:

An Overview -- The Cultural Environment of Global Markets -- Assessing Global Market Opportunities -- Developing Global Marketing Strategies -- Implementing Global Marketing Strategies -- Supplementary Materials.

List(s) this item appears in: Print Books 2021

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	FIL HF1009.5 C28 2015 (Browse shelf(Opens below))		c3	Available	77207		00078292
Books	Ladislao N. Diwa Memorial Library Filipiniana Section	Non-fiction	FIL HF1009.5 C28 2015 (Browse shelf(Opens below))		c4	Available	77208		00078293

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"Printed in the Philippines."--Copyright page.

Glossary : p. 602-610. Includes indexes.

Fund 164 C & E Publishing, Inc. Purchased 12/18/2015 75062 PHP 798.00

Fund 164 C & E Publishing, Inc. Purchased 07/07/2016 75678 PHP 798.00 copy 2

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77207 NEJ PHP 798.00 copy 3 2019-06-482 2019-1-0390

Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77208 NEJ PHP 798.00 copy 4 2019-06-482 2019-1-0390

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