Entrepreneurship : successfully launching new ventures / Bruce R. Barringer and R. Duane Ireland ; horizon edition contributions by Teena Lyons.
Material type:
TextLanguage: English Publication details: Harlow, Essex, England : Pearson Education Limited, c2013.Edition: Fourth edition; Horizon editionDescription: 589 pages : illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9780273779926
- HB615 B27 2013
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HB615 B27 2013 (Browse shelf(Opens below)) | c1 | Room use only | 77253 | 00078338 | ||
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Books
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Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HB615 B27 2013 (Browse shelf(Opens below)) | c2 | Available | 77254 | 00078339 |
"Pearson Horizon editions"--Front cover.
"Authorized adaptation from the Global edition, entitled Entrepreneurship: Successfully Launching New Ventures, Fourth edition, ISBN 9780273761402 by Bruce R. Barringer and R. Duane Ireland, published by Pearson Education, c2013."--Copyright page.
Includes index.
Part 1 Decision to Become an Entrepreneur -- Introduction to entrepreneurship -- Part 2 Developing Successful Business Ideas -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Part 3 Moving from an Idea to an Entrepreneurial Firm -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Part 4 Managing and growing an entrepreneurial firm -- Unique marketing issues -- The Importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2021 77253 NEJ PHP 745.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2021 77254 NEJ PHP 745.00 copy 2 2019-06-482 2019-1-0390