Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters.
Material type:
TextLanguage: English Publication details: Pasig City : Cengage Learning Asia, c2013.Edition: Second edition; Philippine editionDescription: 458 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9789814441414
- 9814441414
- HF5415.32 H85 2013
| Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5415.32 H85 2013 (Browse shelf(Opens below)) | Room use only | 77271 | 00078356 |
"This edition is reprinted with license from South-Western, a part of Cengage Learning."--Copyright page.
"Printed in the Philippines by ESP Printers, Inc."--Copyright page.
Includes bibliographical references and index.
Part 1 An Introduction to Consumer Behavior -- Understanding consumer behavior -- Developing information about consumer behavior -- Part 2 The Psychological Core -- Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- Part 3 The Process of making decisions -- Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- Part 4 The Consumer's culture -- Social influence on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- Part 5 Consumer Behavior Outcomes and Issues -- Innovations: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics, and social responsibility in today's consumer society.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77271 NEJ PHP 638.00 2019-06-482 2019-1-0390
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