Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells.
Material type:
TextLanguage: English Publication details: Singapore : Pearson Education South Asia, c2015.Edition: Tenth edition; Global edition; Philippine editionDescription: 667 pages : illustrations ; 27 cmContent type: - text
- unmediated
- volume
- 9789814628457
- Advertising and IMC
- Advertising & integrated marketing communication
- HF5823 M82 2015
| Item type | Current library | Collection | Call number | Materials specified | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HF5823 M82 2015 (Browse shelf(Opens below)) | c1 | Room use only | 77276 | 00078361 | ||
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Books
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HF5823 M82 2015 (Browse shelf(Opens below)) | c2 | Available | 77277 | 00078362 |
"This edition is manufactured in the Philippines."--Copyright page.
"Low price edition"--Front cover.
Includes bibliographical references and index.
Part 1 Principle: back to basics -- Advertising -- Brand communication -- Brand communication and society -- Part 2 Principle: Be True to Thy Brand - and Thy Consumer -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- Part 3 Practice: Developing Breakthrough Ideas in the Digital Age -- The Creative side -- Promotional writing -- Visual communication -- Part 4 Principle: Media in a World of Change -- Media basics -- Paid media -- Owned, interactive, and earned media -- Media planning and negotiation -- Part 5 Principle: IMC and Total Communication -- Public relations -- Direct response -- Promotions -- The Principles and practice of IMC -- Evaluating IMC effectiveness.
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77276 NEJ PHP 898.00 copy 1 2019-06-482 2019-1-0390
Fund 164 C & E Publishing, Inc. Purchased 06/24/2019 77277 NEJ PHP 898.00 copy 2 2019-06-482 2019-1-0390
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