Hospitality and tourism marketing : a global perspective / by Maria Rellie B. Kalacas.Material type: Computer fileLanguage: English Publication details: Oakville, ON : Canada Society Publishing, 2020 Description: 1 online resource (230, pages) : color illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781774075647 (e-book)Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingLOC classification: TX911.3 | K12 2020Online resources: Click here to read Full-Text E-Book | Log-in to the website is required to read this e-book. Click here to request access.
|Item type||Current library||Collection||Call number||Materials specified||Status||Notes||Date due||Barcode|
|Online E-Books||Ladislao N. Diwa Memorial Library||Non-fiction||OEBP TX911.3 K12 2020 (Browse shelf(Opens below))||Available||OEBP000152||OEBP000152|
|Compact Discs||Ladislao N. Diwa Memorial Library Multimedia Section||Non-fiction||EB TX911.3 K12 2020 (Browse shelf(Opens below))||Room use only||CD0000905||CD0000905|
Include bibliographical references and index
1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector
Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.
Fund 164 CE-Logic, Inc. Purchased March 2, 2021 OEBP000152 P. Roderno PHP 12,068.00
2021-03-110 7813 to 7820