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Hospitality and tourism marketing : a global perspective / by Maria Rellie B. Kalacas.

By: Kalacas, Maria Rellie B [author]Material type: Computer fileComputer fileLanguage: English Publication details: Oakville, ON : Canada Society Publishing, 2020 Description: 1 online resource (230, pages) : color illustrationsContent type: text Media type: computer Carrier type: online resourceISBN: 9781774075647 (e-book)Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingLOC classification: TX911.3 | K12 2020Online resources: Click here to read Full-Text E-Book | Log-in to the website is required to read this e-book. Click here to request access.
Contents:
1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector
Summary: Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.
List(s) this item appears in: New Online E-Books 2021 (as of Nov)
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Online E-Books Online E-Books Ladislao N. Diwa Memorial Library
Non-fiction OEBP TX911.3 K12 2020 (Browse shelf(Opens below)) Available OEBP000152 OEBP000152
Compact Discs Compact Discs Ladislao N. Diwa Memorial Library
Multimedia Section
Non-fiction EB TX911.3 K12 2020 (Browse shelf(Opens below)) Room use only CD0000905 CD0000905

https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l

Include bibliographical references and index

1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector

Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.

Fund 164 CE-Logic, Inc. Purchased March 2, 2021 OEBP000152 P. Roderno PHP 12,068.00
2021-03-110 7813 to 7820

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