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Consumer behavior (a practical approach to consumer understanding) / Pedrito Real Pereda, Purisima Pedrialva Pereda, Raymundo P. Arcega.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Manila : Unlimited Books Library Services & Publishing, Inc., c2015Description: xvi, 267 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719654049 (paperback)
Subject(s): LOC classification:
  • HF5415.32  P41 2015
Online resources:
Contents:
Introduction to consumer behavior -- Consumer processing and involvement -- Consumer memory and product knowledge -- Consumer motivation and comprehension -- The consumer attention, beliefs and attitudes -- Persuasive communication and consumer behavior -- Consumer decision making process -- Consumer satisfaction and brand loyalty -- Consumer behavior and It’s environment -- The influence of the family and social groups -- The channel of distribution and electronic commerce -- Social responsibility and consumer behavior
List(s) this item appears in: Print Books 2022
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Holdings
Item type Current library Collection Call number Materials specified Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction F RUS HF5415.32 P41 2015 (Browse shelf(Opens below)) c1 Room use only 78047 00078994
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction FIL HF5415.32 P41 2015 (Browse shelf(Opens below)) c2 Available 78048 00078995

Includes bibliographical references.

Introduction to consumer behavior -- Consumer processing and involvement -- Consumer memory and product knowledge -- Consumer motivation and comprehension -- The consumer attention, beliefs and attitudes -- Persuasive communication and consumer behavior -- Consumer decision making process -- Consumer satisfaction and brand loyalty -- Consumer behavior and It’s environment -- The influence of the family and social groups -- The channel of distribution and electronic commerce -- Social responsibility and consumer behavior

Fund 164 BookQuick Marketing Purchased 10/31/2019 78047 NEJ PHP 715.50 2019-10-818 2019-1-0678 copy 1

Fund 164 BookQuick Marketing Purchased 10/31/2019 78048 NEJ PHP 715.50 2019-10-818 2019-1-0678 copy 2

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