Marketing in service industry : airline, travel tours and hotel / Dr. Arvind Choudhary.
Material type: TextLanguage: English Publication details: New Delhi, India : Random Publications, 2018Description: 289 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9789386391124 (hardcover)
- G155 A1C45 2018
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS G155 A1C45 2018 (Browse shelf(Opens below)) | Room use only | 78109 | 00079056 |
Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)
RUS G155 A1St8 2016 Strategic management for tourism and hospitality / | RUS G155 A1T64i 2016 Tourism promotion services : intermediate / | RUS G155 A1B17 1995 Leisure and tourism : intermediate GNVQ / | RUS G155 A1C45 2018 Marketing in service industry : airline, travel tours and hotel / | RUS G155 A1C76 1999 Contemporary issues in tourism development / | RUS G155 A1C76 2000 v.1 Consumer psychology of tourism, hospitality and leisure / | RUS G155 A1C77 2002 Tourism : the business of travel / |
Includes bibliographical references and index.
Introduction -- Communication and sustainable tourism -- Travel operations and consultancy -- Computer applications -- Air transportation -- Rail transport -- Water transport -- Tourism products -- Marketing: concepts and practices -- Career opportunities.
"With global international tourist arrivals reaching one billion reach year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe of tourism: Marketing is a major part of the problem, but it is also an integral part of the solution. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers; demands, all within ever diminishing budget constraints. As the title itself signifies, Marketing in Service Industry-Airline, Travel Tours and Hotel deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotels and other relatively peripheral but considerably important areas. A unique book of its kind so far as its content scope and seriousness of treatment are concerned, Marketing in Service Industry-Airline, Travel, Tours and Hotel is expected to be an invaluable guide for students seeking detailed information on the subject."--Back cover
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