Local cover image
Local cover image
Amazon cover image
Image from Amazon.com

Marketing in service industry : airline, travel tours and hotel / Dr. Arvind Choudhary.

By: Material type: TextTextLanguage: English Publication details: New Delhi, India : Random Publications, 2018Description: 289 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789386391124 (hardcover)
Subject(s): LOC classification:
  • G155 A1C45 2018
Online resources:
Contents:
Introduction -- Communication and sustainable tourism -- Travel operations and consultancy -- Computer applications -- Air transportation -- Rail transport -- Water transport -- Tourism products -- Marketing: concepts and practices -- Career opportunities.
Summary: "With global international tourist arrivals reaching one billion reach year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe of tourism: Marketing is a major part of the problem, but it is also an integral part of the solution. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers; demands, all within ever diminishing budget constraints. As the title itself signifies, Marketing in Service Industry-Airline, Travel Tours and Hotel deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotels and other relatively peripheral but considerably important areas. A unique book of its kind so far as its content scope and seriousness of treatment are concerned, Marketing in Service Industry-Airline, Travel, Tours and Hotel is expected to be an invaluable guide for students seeking detailed information on the subject."--Back cover
List(s) this item appears in: Print Books 2022
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS G155 A1C45 2018 (Browse shelf(Opens below)) Room use only 78109 00079056

Includes bibliographical references and index.

Introduction -- Communication and sustainable tourism -- Travel operations and consultancy -- Computer applications -- Air transportation -- Rail transport -- Water transport -- Tourism products -- Marketing: concepts and practices -- Career opportunities.

"With global international tourist arrivals reaching one billion reach year, and growth only expected to increase, opportunities in the tourism industry are endless. Yet many destinations and tourism businesses fail to achieve success. Why are so many destinations struggling in a climate that is ripe of tourism: Marketing is a major part of the problem, but it is also an integral part of the solution. A successful tourism business requires a brand that speaks to its target markets, content that successfully generates potential clients and a level of service that listens to customers; demands, all within ever diminishing budget constraints. As the title itself signifies, Marketing in Service Industry-Airline, Travel Tours and Hotel deals with diverse issues of marketing in tourism and tourism related fields including employment in airlines and hotels and other relatively peripheral but considerably important areas. A unique book of its kind so far as its content scope and seriousness of treatment are concerned, Marketing in Service Industry-Airline, Travel, Tours and Hotel is expected to be an invaluable guide for students seeking detailed information on the subject."--Back cover

Fund 164 BookQuick Marketing Purchased 10/31/2019 78109 NEJ PHP 6,295.50 2019-10-818 2019-1-0678

Click on an image to view it in the image viewer

Local cover image
Copyright © 2023. Cavite State University | Koha 23.05