Strategic management of technological innovation / Melissa A. Schilling.
Material type:
TextLanguage: English Publication details: New York, NY : McGraw-Hill Irwin, c2013.Edition: Fourth edition; International editionDescription: xiii, 314 pages : illustrations ; 23 cmContent type: - text
- unmediated
- volume
- 9780071326445 (paperback)
- HD45 Sch3 2013
| Item type | Current library | Collection | Call number | Materials specified | URL | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HD45 Sch3 2013 (Browse shelf(Opens below)) | Link to resource | Room use only | 76355 | 00077929 |
Includes index.
The importance of technological innovation -- Part One Industry dynamics of technological innovation -- Sources of innovation -- Types and patterns of innovation -- Standards battles and design dominance -- Timing of entry -- Part Two Formulating technological innovation strategy -- Defining the organization's strategic direction 1 -- Choosing innovation projects -- Collaboration strategies -- Protecting innovation -- Part Three Implementing technological innovation strategy -- Organizing for innovation -- Managing the new product development process -- Managing new product development teams -- Crafting a deployment strategy.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76355 NEj PHP 3,021.75 2017-09-0991 2017-1-0738