Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type: TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, c2015Edition: Fourteenth edition; International editionDescription: xliii, 717 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781259251654 (paperback)
- HF5415 P42 2015
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415 P42 2015 (Browse shelf(Opens below)) | Room use only | 76393 | 00077967 |
Marketing's Value to Consumers, Firms, and Society -- Marketing Strategy Planning -- Evaluating Opportunities in the Changing Marketing Environment -- Focusing Marketing Strategy with Segmentation and Positioning -- Final Consumers and Their Buying Behavior -- Business and Organizational Customers and Their Buying Behavior -- Improving Decisions with Marketing Information -- Elements of Product Planning for Goods and Services --Product Management and New-Product Development -- Place and Development of Channel Systems -- Distribution Customer Service and Logistics --Retailers, Wholesalers, and Their Strategy Planning -- Promotion - Introduction to Integrated Marketing Communications -- Personal Selling and Customer Service -- Advertising, Publicity, and Sales Promotion -- Pricing Objectives and Policies -- Price Setting in the Business World -- Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges -- Appendix A Economics Fundamentals -- Appendix B Marketing Arithmetic --Appendix C Career Planning in Marketing.
"A book about marketing and marketing strategy planning that teaches students analytical abilities and how-to-do-it skills that prepare them for success."-- Provided by Publisher
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76393 NEJ PHP 3,905.75 2017-09-0991 2017-1-0738