Marketing research / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.
Material type: TextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: x, 178 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9789382669678 (paperback)
- HF5415.2 T41 2013
Contents:
Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.
Item type | Current library | Collection | Call number | Materials specified | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Books | Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.2 T41 2013 (Browse shelf(Opens below)) | Room use only | 76397 | 00077971 |
Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.
Fund 164 Creative Mind Books Center Purchased 10/05/2017 76397 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738