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Marketing research / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: x, 178 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789382669678 (paperback)
Subject(s): LOC classification:
  • HF5415.2 T41 2013
Contents:
Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.
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Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5415.2 T41 2013 (Browse shelf(Opens below)) Room use only 76397 00077971

Introduction to marketing research -- Marketing intelligence system -- Research process -- Research designs -- Scaling techniques -- Sampling design -- Data analysis -- Report writing -- Hypothesis testing -- Sources and collection of secondary data.

Fund 164 Creative Mind Books Center Purchased 10/05/2017 76397 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738

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