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Consumer behavior and marketing research / 3G University, International Institute of Management & Technology Studies, 3G E-Learning.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: [UAE] : 3G Elearning FZ LLC, c2013Description: xi, 203 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789382669319
Subject(s): LOC classification:
  • HF5415.32 T41 2013
Contents:
Introduction to consumer behavior -- Research in understanding consumer behavior -- Individual influences on consumer behavior -- External influences on consumer behavior -- On-line decision making and CRM -- Electronic customer relationship marketing -- The marketing research system -- Sampling -- Data instruments.
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Holdings
Item type Current library Collection Call number Materials specified Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Reserve Section Non-fiction RUS HF5415.32 T41 2013 (Browse shelf(Opens below)) Room use only 76401 00077975

Introduction to consumer behavior -- Research in understanding consumer behavior -- Individual influences on consumer behavior -- External influences on consumer behavior -- On-line decision making and CRM -- Electronic customer relationship marketing -- The marketing research system -- Sampling -- Data instruments.

Fund 164 Creative Mind Books Center Purchased 10/05/2017 76401 NEJ PHP 2,218.50 2017-09-0991 2017-1-0738

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