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Liwayway Marketing Corporation, Imus, Cavite / by Marilyn A. Panganiban.

By:

Panganiban, Marilyn A [author]

Contributor(s):

Cayao, Cecilia T [adviser]

Material type: Text

TextLanguage: English Publication details: Indang, Cavite : Cavite State University- Main Campus, 2001.Description: xiii, 99 pages : illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

Subject(s):

DDC classification:

380.1 P19 2001

Online resources:

Click here to view thesis abstract and table of contents

Production credits:

College of Economics, Management, and Development Studies (CEMDS)

Abstract: PANGANIBAN, MARILYN ABELIDA, "Liwayway Marketing Corporation Imus, Cavite: A Field Study Report, Bachelor of Science in Business Management, major in Economics, Cavite State University, Indang, Cavite. April 2001. Adviser: Mrs. Cecilia T. Cayao. A three-month field study was conducted to describe the organization and management, accounting, marketing and financial aspects of the firm as well as identify problems encountered by the firm and recommend feasible solutions to these problems. Relevant data and information were obtained through observation and interviews with the production supervisors, employees of the firm and through actual participation in the firm's operations particularly in accounting department, and researches from Securities and Exchange Commission (SEC). Liwayway Marketing Corporation (LMC) manufactures various snacks food products. These are sold in domestic and export markets. It was a corporate type of business organization. The firm follows line and staff organization set up. The employees receive some incentives and benefits to enhance loyalty, cooperation and satisfaction with the management. The company priced its products according to the cost of production. They advertise products through billboards and celebrity endorsement. The company also offers cash discount and credit terms for those who are buying bigger volume of products. The company obtained net income after taxes of P10,903,842.09 in 1998 and P11,256,735.66 in 1999. Total assets amounted to P1,248,906,243.36 in 1998 and P1,545, 909,965.65 in 1999. The total liabilities reached up to P1,220,662,891.71 in 1998 and P1,501,409,878.34 in 1999. The firm encountered problems in its operation which included machine breakdown and raw materials shortage. These problems can be solved by implementing a regular maintenance activity to continue the operation of the business. The raw materials supervisor on the other hand must project the demand of stock raw materials. The company plans to diversify product lines in maintaining quality of the products. Filing/sorting, photocopying of office documents, typing/encoding, answer phone calls and computing rejected snack food items were some of the activities performed by the students during her training

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Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Theses / Manuscripts	Ladislao N. Diwa Memorial Library Theses Section	Non-fiction	380.1 P19 2001 (Browse shelf(Opens below))		Link to resource	Room use only	FS-70		00000487

Field Sudy (BSBM - - Economics) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

PANGANIBAN, MARILYN ABELIDA, "Liwayway Marketing Corporation Imus, Cavite: A Field Study Report, Bachelor of Science in Business Management, major in Economics, Cavite State University, Indang, Cavite. April 2001. Adviser: Mrs. Cecilia T. Cayao.
A three-month field study was conducted to describe the organization and management, accounting, marketing and financial aspects of the firm as well as identify problems encountered by the firm and recommend feasible solutions to these problems. Relevant data and information were obtained through observation and interviews with the production supervisors, employees of the firm and through actual participation in the firm's operations particularly in accounting department, and researches from Securities and Exchange Commission (SEC). Liwayway Marketing Corporation (LMC) manufactures various snacks food products. These are sold in domestic and export markets. It was a corporate type of business organization. The firm follows line and staff organization set up. The employees receive some incentives and benefits to enhance loyalty, cooperation and satisfaction with the management. The company priced its products according to the cost of production. They advertise products through billboards and celebrity endorsement. The company also offers cash discount and credit terms for those who are buying bigger volume of products. The company obtained net income after taxes of P10,903,842.09 in 1998 and P11,256,735.66 in 1999. Total assets amounted to P1,248,906,243.36 in 1998 and P1,545, 909,965.65 in 1999. The total liabilities reached up to P1,220,662,891.71 in 1998 and P1,501,409,878.34 in 1999. The firm encountered problems in its operation which included machine breakdown and raw materials shortage. These problems can be solved by implementing a regular maintenance activity to continue the operation of the business. The raw materials supervisor on the other hand must project the demand of stock raw materials. The company plans to diversify product lines in maintaining quality of the products. Filing/sorting, photocopying of office documents, typing/encoding, answer phone calls and computing rejected snack food items were some of the activities performed by the students during her training

Submitted copy for the University Library FS-70