International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly, John L. Graham.

By:

Cateora, Philip R [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York, NY : McGraw-Hill Education, c2020.Edition: Eighteenth editionDescription: xxxi, 682 pages : illustrations, diagrams ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781260547870 (paperback)

Subject(s):

LOC classification:

HF1416.6 C28 2020

Online resources:

Click here to view the table of contents

Contents:

Part One. An overview -- The scope and challenge of international marketing -- The dynamic environment of international trade -- Part Two. The cultural environment of global markets -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: a critical concern -- The international legal environment: playing by the rules -- Part Three. Assessing global market opportunities -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the Middle East -- The Asia Pacific region -- Part Four. Developing global marketing strategies -- Global marketing management: planning and organization -- Products and services for consumers -- Products and services for business -- International marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Part Five. Implementing global marketing strategies -- Inventive negotiations with international customers, partners, and regulators -- Part Six. Supplementary materials -- The country notebook -- Cases -- An overview -- The cultural environment of global marketing -- Assessing global market opportunities -- Developing global marketing strategies.

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Materials specified	URL	Status	Notes	Date due	Barcode
Books	Ladislao N. Diwa Memorial Library Reserve Section	Non-fiction	RUS HF1416.6 C28 2020 (Browse shelf(Opens below))		Link to resource	Room use only	79432		00080906

Browsing Ladislao N. Diwa Memorial Library shelves, Shelving location: Reserve Section, Collection: Non-fiction Close shelf browser (Hides shelf browser)

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Previous	RUS HD9980.6 T41 2013 Marketing of services /	RUS HE147.65 Sch3 2018 An Introduction to sustainable transportation : Preston L. Schiller and Jeffrey R. Kenworthy.	RUS HF415.1 B38 1995 Marketing : principles and perspectives /	RUS HF1416.6 C28 2020 International marketing /	RUS HF1418.5 Sp2 2013 Introducing globalization : ties, tension, and uneven integration /	RUS HF5415.1 H25 1992 Marketing mistakes /	RUS HF5415.1 K68 2000 Marketing management /	Next

"This International Student Edition is for use outside of the U.S."-- Front cover
Includes index.

Part One. An overview -- The scope and challenge of international marketing -- The dynamic environment of international trade --
Part Two. The cultural environment of global markets -- History and geography: the foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: a critical concern --
The international legal environment: playing by the rules -- Part Three. Assessing global market opportunities -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the Middle East -- The Asia Pacific region -- Part Four. Developing global marketing strategies -- Global marketing management: planning and organization --
Products and services for consumers -- Products and services for business -- International marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Part Five. Implementing global marketing strategies -- Inventive negotiations with international customers, partners, and regulators -- Part Six. Supplementary materials -- The country notebook -- Cases -- An overview -- The cultural environment of global marketing -- Assessing global market opportunities -- Developing global marketing strategies.

Fund 164 Global International Education Link Enterprises Co. Purchased 02/10/2021 79432 pnr PHP 5324.00 2021-01-047D 2021-1-0070