Marketing management / Dawn Iacobucci.
Material type:
TextLanguage: English Publication details: Taguig City : Cengage Learning Asia Pte Ltd, c2019.Edition: Fifth edition; Philippine editionDescription: xii, 324 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 9789814839792 (pbk.)
- HF5415.13 Ia1 2019
| Item type | Current library | Collection | Call number | Materials specified | URL | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Ladislao N. Diwa Memorial Library Reserve Section | Non-fiction | RUS HF5415.13 Ia1 2019 (Browse shelf(Opens below)) | Link to resource | c1 | Room use only | 78990 | 00081544 | ||
|
Books
|
Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 Ia1 2019 (Browse shelf(Opens below)) | Link to resource | c2 | Available | 78991 | 00081545 | ||
|
Books
|
Ladislao N. Diwa Memorial Library Circulation Section | Non-fiction | HF5415.13 Ia1 2019 (Browse shelf(Opens below)) | Link to resource | c3 | Available | 78992 | 00081546 |
"Printed in the Philippines."--Copyright page.
Includes index.
Part 1. Marketing strategy -- Why is marketing management important -- Customer behavior -- Segmentation -- Targeting -- Positioning -- Part 2. Product positioning -- Products: goods and services -- Brands -- New products and innovation -- Part 3. Positioning via price, place, and promotion -- Pricing -- Channels of distribution -- Advertising messages and marketing communications -- Integrated marketing communications and media choices -- Social media -- Part 4. Positioning: assessment through the customer lens -- Customer satisfaction and customer relationships -- Marketing research tools -- Part 5. Capstone -- Marketing strategy -- Marketing plans.
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78990 PNR PHP 698.00 copy 1 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78991 PNR PHP 698.00 copy 2 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 78992 PNR PHP 698.00 copy 3 2020-11-467 2021-1-0061
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