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Services marketing : era of engagement / Leonardo R. Garcia, Jr., Enrique M. Soriano, III.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Quezon City : C & E Publishing Inc., 2017.Description: xx, 232 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789719806035 (pbk.)
Subject(s): LOC classification:
  • HD9980.5 G16 2017
Online resources:
Contents:
Part I: Foundation of services marketing -- Marketing means change -- Services marketing and management -- Services marketing and physical goods marketing -- Growth of the service industry -- Engagement marketing -- Part II: The 8 Ps services marketing -- Probing -- Proposition -- Positioning -- Productivity -- Program -- Promotion -- Progression -- Postulation -- Appendices A. Business must embrace the ASEAN integration -- Appendices B. Shifting form CSR to CSV to ensure inclusive growth.
List(s) this item appears in: NEW Print Books 2023
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Holdings
Item type Current library Collection Call number Materials specified URL Copy number Status Notes Date due Barcode
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction F RUS HD9980.5 G16 2017 (Browse shelf(Opens below)) Link to resource c1 Room use only 79015 00081569
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction FIL HD9980.5 G16 2017 (Browse shelf(Opens below)) Link to resource c2 Available 79016 00081570
Books Books Ladislao N. Diwa Memorial Library Filipiniana Section Non-fiction FIL HD9980.5 G16 2017 (Browse shelf(Opens below)) Link to resource c3 Available 79017 00081571

Part I: Foundation of services marketing -- Marketing means change -- Services marketing and management -- Services marketing and physical goods marketing -- Growth of the service industry -- Engagement marketing -- Part II: The 8 Ps services marketing -- Probing -- Proposition -- Positioning -- Productivity -- Program -- Promotion -- Progression -- Postulation -- Appendices A. Business must embrace the ASEAN integration -- Appendices B. Shifting form CSR to CSV to ensure inclusive growth.

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79015 PNR PHP 298.00 copy 1 2020-11-467 2021-1-0061

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79016 PNR PHP 298.00 copy 2 2020-11-467 2021-1-0061

Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79017 PNR PHP 298.00 copy 3 2020-11-467 2021-1-0061

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