Services marketing : era of engagement / Leonardo R. Garcia, Jr., Enrique M. Soriano, III.
Material type:
TextLanguage: English Publication details: Quezon City : C & E Publishing Inc., 2017.Description: xx, 232 pages : illustrations ; 22 cmContent type: - text
- unmediated
- volume
- 9789719806035 (pbk.)
- HD9980.5 G16 2017
| Item type | Current library | Collection | Call number | Materials specified | URL | Copy number | Status | Notes | Date due | Barcode |
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Books
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | F RUS HD9980.5 G16 2017 (Browse shelf(Opens below)) | Link to resource | c1 | Available | 79015 | 00081569 | ||
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Books
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Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HD9980.5 G16 2017 (Browse shelf(Opens below)) | Link to resource | c2 | Available | 79016 | 00081570 | ||
|
Books
|
Ladislao N. Diwa Memorial Library Filipiniana Section | Non-fiction | FIL HD9980.5 G16 2017 (Browse shelf(Opens below)) | Link to resource | c3 | Available | 79017 | 00081571 |
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| FIL HD9000.5 R42 2013 Agribusiness : fundamentals and applications / | FIL HD9429.16 A2D36 1994 Meat and dairy processing industry : impact of trade policies on performance, competitiveness and structure / | FIL HD9980.5 G16 2017 Services marketing : era of engagement / | FIL HD9980.5 G16 2017 Services marketing : era of engagement / | FIL HF1009.5 C28 2015 International marketing / | FIL HF1009.5 C28 2015 International marketing / | FIL HF3811.5 N21 1994 v.1 Foreign trade statistics of the Philippines 1994 : vol. 1 imports, vol. 2 exports / |
Part I: Foundation of services marketing -- Marketing means change -- Services marketing and management -- Services marketing and physical goods marketing -- Growth of the service industry -- Engagement marketing -- Part II: The 8 Ps services marketing -- Probing -- Proposition -- Positioning -- Productivity -- Program -- Promotion -- Progression -- Postulation -- Appendices A. Business must embrace the ASEAN integration -- Appendices B. Shifting form CSR to CSV to ensure inclusive growth.
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79015 PNR PHP 298.00 copy 1 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79016 PNR PHP 298.00 copy 2 2020-11-467 2021-1-0061
Fund 164 C & E Publishing, Inc. Purchased 01/08/2021 79017 PNR PHP 298.00 copy 3 2020-11-467 2021-1-0061
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