Demand analysis for Nido Milk in selected towns of Cavite / by Allan H. Hermoso.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite, 1999. Cavite State University- Main Campus,Description: 31 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 658  H42 1999
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: HERMOSO, ALLAN HERMOSO." Demand Analysis for Nido Milk in Selected Towns of Cavite". B. S. Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite, April 1999. Adviser: Dr. Nelia C. Cresino. A study was conducted to describe the socio - economic characteristics of the consumers of Nido milk in selected towns of Cavite; determine the factors affecting the demand for Nido milk; ascertain the relationship between the demand for Nido milk and the selected variables such as price of Nido milk, household size, household income, prices of substitutes such as Alaska, Bear brand and Carnation and prices of complements such as Coffee, Milo, Ovaltine and Sugar; and determine the problems encountered by the consumers in purchasing Nido milk. This study was conducted in selected towns of Cavite, namely: Alfonso, Dasmarinas, Silang and Tagaytay City from November 1998 to January 1999. One hundred filly six respondents were interviewed using an interview schedule. Majority of the respondents were married, with an average of 39 years and had five dependents. Their income ranged from ₱2,000 to ₱ 52,000 with an average income of P 1 0,95418. The demand for Nido milk was significantly affected by the price of sugar, income of the respondents and price of Nido milk (p<0.05). On the other hand, the demand for Nido milk was not significantly affected by household size, prices of Alaska, Bear brand, Carnation, Coffee, Milo and Ovaltine. The F - ratio of 2.451 was significant (r0.05). The null hypothesis which states that the demand for Nido milk is not significantly affected by the explanatory variables such as price of Nido milk, household size, household income, prices of substitutes like Alaska, Bear brand and Carnation and prices of complements like Coffee, Milo, Ovaltine and Sugar was rejected at five percent level of significance. High price of Nido milk is the main problem of the consumers in purchasing Nido milk
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Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 658 H42 1999 (Browse shelf(Opens below)) Link to resource Room use only apd 00006322

Thesis (B.S.B.M.--Marketing) Cavite State University

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

HERMOSO, ALLAN HERMOSO." Demand Analysis for Nido Milk in Selected Towns of Cavite". B. S. Thesis, Bachelor of Science in Business Management major in Marketing, Cavite State University, Indang, Cavite, April 1999. Adviser: Dr. Nelia C. Cresino.
A study was conducted to describe the socio - economic characteristics of the consumers of Nido milk in selected towns of Cavite; determine the factors affecting the demand for Nido milk; ascertain the relationship between the demand for Nido milk and the selected variables such as price of Nido milk, household size, household income, prices of substitutes such as Alaska, Bear brand and Carnation and prices of complements such as Coffee, Milo, Ovaltine and Sugar; and determine the problems encountered by the consumers in purchasing Nido milk.
This study was conducted in selected towns of Cavite, namely: Alfonso, Dasmarinas, Silang and Tagaytay City from November 1998 to January 1999. One hundred filly six respondents were interviewed using an interview schedule.
Majority of the respondents were married, with an average of 39 years and had five dependents. Their income ranged from ₱2,000 to ₱ 52,000 with an average income of P 1 0,95418.
The demand for Nido milk was significantly affected by the price of sugar, income of the respondents and price of Nido milk (p<0.05). On the other hand, the demand for Nido milk was not significantly affected by household size, prices of Alaska, Bear brand, Carnation, Coffee, Milo and Ovaltine.
The F - ratio of 2.451 was significant (r0.05). The null hypothesis which states that the demand for Nido milk is not significantly affected by the explanatory variables such as price of Nido milk, household size, household income, prices of substitutes like Alaska, Bear brand and Carnation and prices of complements like Coffee, Milo, Ovaltine and Sugar was rejected at five percent level of significance.
High price of Nido milk is the main problem of the consumers in purchasing Nido milk

Submitted to the University Library 07/18/2007 T-1941

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