Sanyo Philippines, Incorporated, Makati City / by Wennie C. La Rosa.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Indang, Cavite : 2007. Cavite State University- Main Campus,Description: xii, 54 pages : illustrations ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): DDC classification:
  • 380.1  L32 2007
Online resources: Production credits:
  • College of Economics, Management, and Development Studies (CEMDS)
Abstract: LA ROSA, WENNIE C. Sanyo Philippines, Incorporated, Makati City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University Indang, Cavite. April 2007. Adviser: Professor Lina C. Abogadie. A three-month field study was conducted in Sanyo Philippines, Incorporated located at Don Chino Roces Avenue Extension, Makati City. It aimed to provide opportunities for students to apply the knowledge and skills acquired from the classrooms to actual business operations. Specifically, it aimed to identify the products and services offered by the firm, describe the company's operations, and determine the problems encountered by the firm and recommend feasible solutions. Gathering of data was done through research and interviews with the company personnel who are knowledgeable on relevant details, such as company profile, products and services offered, existing management policies, selling procedure and prices. Information about the Philippine appliance industry and organizational structure were taken from the interne and reading materials from Cavite State University Library. The company offered several high quality appliances and other products. Selling process started with the Key Account Managers who send proposals to the dealers. Prices of the products were determined by top management. The company promoted its products by using advertising and sales promotion techniques and sold its products nationwide. The most saleable items were refrigerators and television sets. The problems encountered by the firm include delayed deliveries, improper handling of stocks, inaccurate filing of stocks and congested warehouse due to big volume of imported products.
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Item type Current library Collection Call number Materials specified URL Status Notes Date due Barcode
Theses / Manuscripts Theses / Manuscripts Ladislao N. Diwa Memorial Library Theses Section Non-fiction 380.1 L32 2007 (Browse shelf(Opens below)) Link to resource Room use only FS-298 00007226

Field study (BSBM - - Marketing) Cavite State University.

Includes bibliographical references.

College of Economics, Management, and Development Studies (CEMDS)

LA ROSA, WENNIE C. Sanyo Philippines, Incorporated, Makati City. Undergraduate Field Study. Bachelor of Science in Business Management, major in Marketing. Cavite State University Indang, Cavite. April 2007. Adviser: Professor Lina C. Abogadie.
A three-month field study was conducted in Sanyo Philippines, Incorporated located at Don Chino Roces Avenue Extension, Makati City. It aimed to provide opportunities for students to apply the knowledge and skills acquired from the classrooms to actual business operations. Specifically, it aimed to identify the products and services offered by the firm, describe the company's operations, and determine the problems encountered by the firm and recommend feasible solutions. Gathering of data was done through research and interviews with the company personnel who are knowledgeable on relevant details, such as company profile, products and services offered, existing management policies, selling procedure and prices. Information about the Philippine appliance industry and organizational structure were taken from the interne and reading materials from Cavite State University Library. The company offered several high quality appliances and other products. Selling process started with the Key Account Managers who send proposals to the dealers. Prices of the products were determined by top management. The company promoted its products by using advertising and sales promotion techniques and sold its products nationwide. The most saleable items were refrigerators and television sets.
The problems encountered by the firm include delayed deliveries, improper handling of stocks, inaccurate filing of stocks and congested warehouse due to big volume of imported products.

Submitted to the University Library 05-28-2007 FS-298

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